Description
A monthly social media design and campaign package delivering up to 20 content assets designed for consistent posting and brand growth across Instagram, X (formerly Twitter), LinkedIn, and TikTok. This package blends creative production with strategy-led messaging so your content looks premium and performs with purpose.
What’s Included (Up to 20 Assets / Month)
You choose the mix each month (or we recommend a blend based on your goals):
A) Static Social Designs
• Up to 20 total assets can include static posts (square/portrait)
• Carousels count as individual slides (example: 1 carousel with 5 slides = 5 assets)
B) Editable Templates (Optional)
• Branded templates or editable source files for repeated use
• Best for teams that want to post more frequently in-house while keeping the brand consistent
C) Short-Form Video / Reels (Optional)
• Reel concepts, cover frames, captions, and lightweight motion graphics
• “Social reel” deliverables can include animated text overlays, stock-based edits, or kinetic typography (depending on footage provided)
Copy + Messaging + Campaign Support (Included)
Website Copy Support
• Copy refresh or web page section copy aligned to your monthly campaign (example: homepage hero, promo section, product/service highlights)
• Messaging tuned for clarity, conversion, and brand voice consistency
Ad Campaign Creative (Included)
• Ad creative concepts and design for Meta/IG and/or LinkedIn
• Campaign messaging direction (hooks, headlines, primary text)
Note: Ad spend is not included. Platform setup/management can be included if you offer it as an add-on.
Content Strategy Guidance (Included)
Each month is built around a simple strategy so you’re not just posting randomly:
• Define monthly goal: awareness, engagement, lead-gen, or sales
• Audience alignment: pain points, objections, and what they care about
• Content pillars: 3–5 repeating themes that keep messaging consistent
• Posting rhythm suggestion to maintain visibility and relevance
Platform Coverage
Content is designed to be optimized for:
• Instagram (posts, carousels, reels covers)
• TikTok (vertical video formatting + cover frames)
• LinkedIn (professional layouts + authority-led messaging)
• X (formerly Twitter) (high-impact, simplified visuals + thread graphics if needed)
Key Elements We Build Around
Creativity + Strategy
• Creativity: We design content that aligns to your goals and feels original, not templated filler
• Strategy: We tailor messaging to what your audience actually wants, needs, and responds to
Consistency + Engagement
• Consistency: A monthly batch keeps you visible and active without scrambling
• Engaging visuals: High-quality, platform-optimized graphics to drive attention and interaction
Monthly Workflow (Simple + Repeatable)
Quick monthly kickoff (goal + upcoming offers + announcements)
Content outline approval (topics + asset mix)
Design production (batch delivery)
1 revision round (recommended to include)
Final delivery in a clean folder with filenames + posting notes
Deliverables Format
• PNG/JPG static graphics (platform-optimized sizes)
• MP4 reels (when included)
• Template files (Figma link or PSD source files if offered)
• Optional: Caption copy sheet (Google Doc) as an add-on
Client Responsibilities (Keeps Projects Fast)
• Provide logo/brand assets (or request branding support)
• Provide offers, dates, promos, and any required legal disclaimers
• Provide product photos/video (or choose stock-based creative)
