Free guide · Vol. 02
Beyond the viral trend.
How to use AI to plan, create and repurpose content that brings in customers, not just likes.
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Free 14-page PDF · Instant download
What’s inside
A content system, not another trend.
- 01
The four kinds of content that convert
Teach, prove, show and offer, and how to mix them.
- 02
Know who you’re talking to
Build a one-page ideal-customer profile with AI.
- 03
A 30-day calendar in one sitting
The prompt that lays out a month in minutes.
- 04
One idea, ten pieces
Turn one video into two weeks of posts.
- 05
Hooks that stop the scroll
Five opener formulas you can fill in.
- 06
Captions with one clear ask
Every post gets one next step.
- 07
Better visuals with AI
Use AI for mood, never to fake your work.
- 08
Measure what matters
The numbers that point toward customers.
- 09
How I use it at STS
My actual weekly content setup.
- 10
Your weekly content routine
A simple Monday-to-Sunday rhythm.
Who it’s for
You post, but nothing happens
Likes without leads. This guide is about content with a job to do.
You keep running out of ideas
Turn one idea into ten pieces and never face a blank calendar again.
You do it all yourself
A routine that fits around actually running your business.
Why I wrote this
Likes don’t pay the bills.
When I audited my own Instagram, the trend-style posts got likes and almost no new followers. The posts about real work reached about three times more people. This guide is what I changed, and how AI helps me keep it going every week.
Alan Bowles, Owner, STS Media
FAQ
Is it really free?
Yes. Enter your name and email and the PDF is yours right away.
Is this only for Instagram?
No. The methods work for Facebook, LinkedIn, TikTok, email and your website.
Do I need a paid AI tool?
No. The prompts work with the free versions of the popular AI tools.
What else will I get?
An occasional email with practical business and marketing tips, plus new free guides as they come out. Unsubscribe anytime with one click.
Post less noise. Post more purpose.
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